Custom Shopify Theme Development with Advanced Customizations π
Prerna Tripathy
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Posted Mar 5, 2024
Revamped Counter Culture Coffee's E-commerce, elevating user experience. Achieved 10% conversion boost. Globally sourced, US's top coffee brand.
About the Client
As the driving force behind Counter Culture Coffee's online transformation, I orchestrated the development of their Shopify website. This comprehensive project included crafting engaging landing pages, tailoring specialized bundles, and implementing advanced customizations. Prioritizing user-friendliness, my contributions led to increased engagement, longer session times, and improved conversion rates by over 10% for this industry giant with over $20 million in annual revenue.
π The Process
I always start a project by doing an Audit for the entire website by taking a look at their Google Analytics, Shopify Analytics, Hotjar, etc., or any other analytics platform they're using. I then create a comprehensive Audit Report so we can take a data-driven approach to re-doing the website and identifying pain points.
For Counter Culture, we decided to take a sprint-based approach, where we developed all the pages sequentially and published them as soon as they were ready.
Here's a breakdown of all the pages Developed for the Counter Culture Website:
ππ Homepage
Counter Culture Coffee - Homepage
The Homepage features cool features and sections like:
β§ A Featured Coffees Section fully customizable from inside the Shopify Customizer
β§ A section dedicated to showcasing their Subscription products, including the steps, features, USPs, etc.
β§ A Featured Reviews Section
β§ A cleverly designed 'All Products' section allowing the user to switch through different Collections and the coffees in them.
β§ If the user has trouble choosing between the coffees, we also have a link to the Quiz page that helps them pick their coffees based on taste preferences, flavor profiles, origins, etc.
ππΊ Navigation
Counter Culture Coffee - navigation
I created a Megamenu-based navigation system for them to provide easy access to all the important pages in a visually stunning manner.
π𧩠Product Description Page
Counter Culture Coffee - Product Description Page
The Product Description page features sections like:
β§ Selection options between a One-time purchase and a Subscription.
β§ A Review Section highlighting the most popular reviews of the product.
β§ Detailed information section about the Product like Story, Harvest Details, and Pricing details displayed in an accordion. All of these sections are customizable through Metafields.
β§ A USP strip detailing all the Unique Selling Points of the company.
β§ Product Recommendations generated by the Shopify engine displaying related products as well as complementary products to increase the AOV.
After 25 years in business, more than a decade of Transparency Reports, and an extensive application process, we became a certified B Corp in 2020. B Lab, like us, believes that business can be used as a force for good, and their B Corp certification requires high performance standards when assessing a companyβs impact.Β
Counter Culture Coffee - Transparency Report 2023
πποΈ Product Listing Page
Counter Culture Coffee - Filters
Β« If a shop has too many products in its Catalogue, we must ensure that customers find what they like easily π₯ Β»
We developed a comprehensive Filtering system for the Product Listing pages so it's super-easy for the customers to find their best Coffee based on Coffee Types, Origins, Flavor profiles, etc.
The Filtering system is entirely managed by the Client with the use of Advanced Metafields.
ππ Bundles
Counter Culture Coffee - Bundles
I also developed a Custom Bundling feature for the Client where they can easily select the products or variants to put in a Bundle and apply the desirable discount. The bundling feature was created by keeping SKUs and Inventory Management in mind and no new SKUs were created for the Bundle Product.
The bundle page also features detailed descriptions of the products inside the bundle and all the data is pulled dynamically through the product metafields with no management required at the Client's end.
ππ¦ Landing Pages
Counter Culture Coffee - Landing Page
I have created many Landing Pages for Counter Culture like Holiday Gift Guides, Black Friday Sales, Brew Guides, etc.
The video above is a Transparency Report we created demonstrating their Sustainability practices, Sourcing information, Quality Scores, Market Prices, etc. All of the data points are, of course, customizable by the Client in the backend.
Like what you saw? You can check my service for Custom Shopify Theme Development here and book instantly β‘.
Let's Build an Awesome Website together!!!
(ૠｑβ’Μ α΅ β’Μｑ )ΰ«