BaseLang.com, a language learning platform, recognized the importance of fast-loading pages in optimizing conversion rates. To improve the performance of three key pages on their website, they contracted Benjamin, a seasoned expert in web optimization.

The initial assessment revealed significant room for improvement, with the three pages receiving GTmetrix grades of D, B, and C.

To enhance page speed, Benjamin implemented a series of targeted optimizations, including:

Wrapping the default Intercom embed script in a setTimeout function

Adding a façade for lazy loading YouTube videos

Replacing hi-res JPEG background images with WEBP

Adding a plugin for automatic image compression

Setup a CloudFront CDN for static resources

Lazy loading iFrames (scheduling widget) and images below the fold

The optimizations resulted in significantly faster page loads, leading to a happier client and improved user experience.

By applying a combination of targeted optimizations, Baselang was able to achieve substantial improvements in page speed, ultimately enhancing the overall user experience and setting the stage for improved conversion rates. If you're interested in achieving similar results for your website, don't hesitate to reach out and learn how our expertise can help.