Yakeen - Branding Project

The project involved creating a brand that would appeal to women who are looking for high-quality, luxurious products that make them feel special and indulgent. Our goal was to create a brand that would convey elegance, sophistication, and femininity, while also being modern and fresh.

The first step in the process was brainstorming. We had a series of meetings with the client to identify key elements of the brand, including the target audience, messaging, and brand values. We used a range of brainstorming techniques, such as mind mapping and free association, to generate a variety of ideas and concepts.

Once we had a clear understanding of the client's goals and vision, we began the creative work of designing the brand. This involved creating a logo, selecting a color scheme, and developing brand guidelines. The logo was designed to be simple, yet elegant, featuring a stylized image of a flower to represent femininity and sophistication. The color scheme was carefully chosen to reflect the company's values, with soft pastel shades that were both luxurious and calming.

Brand guidelines were developed to ensure that the brand was consistently represented across all platforms and channels. These guidelines included specifications for the logo's size, placement, and use, as well as guidelines for typography, color usage, and imagery.

Throughout the project, we worked closely with the client, listening to their feedback and incorporating it into the design process. The result was a brand that successfully communicated the client's values of elegance, sophistication, and femininity, while also being modern and fresh.

In conclusion, the project was a success due to the combination of brainstorming, creative work, and collaboration with the client. By identifying key elements of the brand, designing a memorable logo, selecting an appropriate color scheme, and developing comprehensive brand guidelines, we were able to create a strong and recognizable brand identity that effectively communicated the client's message and values.