Elder Care One-Pager - Framer Build (Angehörigen Coaching)

Angehörigen Coaching is a one-page, German-language website for Sascha Rueb, a coach who supports relatives caring for loved ones at home or in nursing homes. The page explains what Angehörigen-Coaching is, who it’s for (spouses, children, families), and how it brings structure, clarity, and emotional relief in demanding care situations. The goal was a calm, trustworthy presence that reassures visitors - “Du versagst nicht – du bist überlastet” - and gives them a clear path from first impression to booking a free initial call.

We needed to translate a sensitive, emotionally loaded topic into a website that feels safe and non-judgmental, not clinical. The layout had to speak to stressed family members (not professionals), clarify the difference between coaching and therapy, and still stay very simple: one page, clear hierarchy, and mobile-first usability. Existing logo and brand colors also had to be woven into a modern, premium visual language with consistent imagery.

The build is fully done in Framer with a modular structure and soft, caregiving-friendly visuals. I defined a scroll rhythm that mirrors the real coaching journey: empathy hero → problem framing → benefits & focus → concrete areas of support → 4-step process → calendar CTA → pricing explanation → testimonials → founder story → FAQ + final call-to-action. Custom, brand-aligned imagery, carefully tuned typography, and subtle lavender accents keep the page warm yet clear. A Cal.com booking embed, FAQs, and microcopy like “kein Urteil, kein Druck, keine Therapie” reduce hesitation and make next steps obvious on every device.