Product Marketing Website – Framer Masterclass Build (Barc)

Barc is a fictional product marketing website built during the Framer Masterclass. It presents a wearable tech device for dogs that "translates barks into human language." The goal of the project was to simulate a real-world DTC (direct-to-consumer) product launch site—complete with benefit sections, pricing tiers, testimonials, and FAQ content.

The challenge was to design a launch-focused landing page that clearly communicates product value, builds curiosity, and guides users toward a single conversion goal. The page needed to balance visual storytelling, hierarchy, and responsive design, while keeping the experience light and accessible.

The build was executed entirely in Framer using a modular layout and semantic structure. I created a clear scroll rhythm between sections, used structured pricing cards, integrated testimonials, and followed DTC best practices for product messaging. While Barc is a fictional brand, the process closely mirrors how I would approach a real pre-launch marketing site—focused on clarity, intent, and conversion-readiness.