The entire experience was crafted in Framer using custom components, variant logic, and scalable design patterns. I built interactive pricing toggles, a service filter system, testimonials based on real clients, and conversion-optimized copy rooted in clarity and empathy. The layout supports responsive behavior and an SEO-optimized structure, all while maintaining a clean, professional tone. Though small in scope, the project reflects the UX and content rigor required for real-world independent work.