Voyage Travel Concierge is a high-end travel agency that caters to travelers worldwide who want to go on their dream vacation, without having to deal with the logistics and hassles of planning an entire trip by themselves. Wherever you want to go, Voyage will take care of everything and take you there. Simply pack your bags and go, adventure awaits!

Voyage Travel Concierge provides services beyond more than just the occasional trip, they cater to the wanderlust of adventurers everywhere! Voyage believes everyone should be able to see new sights, make new memories, and experience life to the fullest in all areas of the world. They offer diverse and unique travel experiences, both domestic and internationally,  that cater to every dream vacation possible.

I wanted to bring a youthful, fun feel to Voyage’s branding that still felt classic and credible. The art direction for Voyage is inspired from Roman Holiday. It embodies excitement, new experiences and has remained timeless throughout the years which ties into the credibility that is necessary to build a lasting relationship with consumers. 

How to convey playfulness and spontaneity while also maintaining an authoritative and reliable reputation.

The out of home advertisements were meant to be a clever way to get noticed and get the audience to really think about anywhere else they would rather be. The gorgeous photography of the travel destinations played a role in my choice to keep the graphics simple, yet bold. I chose an accompanying copy that was parallel to what would be used for postcards or similar signage. Utilizing color theory, I chose blue for most of the brand colors and photography because it symbolizes both freedom and loyalty. 

Voyage maintains its credibility and also establishes a playful relationship with its consumers that will grab attention. The branded graphics portray an experience, and a new lifestyle where going anywhere is finally possible.