Branding a Mixed Reality Band

This project was really exciting, more of an adventure than a struggle. Our main goal was to come up with a smart plan for sharing content, so we could consistently invite people into a world where reality and imagination blend together. This project is right in tune with the latest trends, as it brings together technology and real life in a unique way.

To highlight a band that blends real people with imaginary figures, we developed three key characters that could be seamlessly integrated into live action scenes or photographs. The aim was to capture a sense of youthful imagination that has matured over time. The visuals burst with vivid colors, narrating whimsical tales that exist beyond reality. The content exudes a lively and joyful atmosphere, occasionally grounded in a touch of reality as it explores the shared experience of living within our own thoughts and strategies for coping with it.

Art serves as a window into one's unique perspective on life. This undertaking delves into the passage between diverse realms—be it the digital domain versus reality or the interplay between imagination and the tangible. The key lies in avoiding a somber or melancholic tone. Instead, through skillful storytelling, it transforms into an odyssey, tracing the journey of a young boy rediscovering his inner world of childlike fantasies. His path leads him to form a band with long-lost imaginary companions, who come to life to harmonize tales of their escapades.