Akris x Geta Brătescu

Akris' visionary leader, Albert Kriemler, embarked on a collaboration with Geta Bratescu, a trailblazing female artist known for infusing the world with joy through her creations. While predominantly aimed at social media, Akris aspired to extend the essence of their artistic endeavors, which were being translated into fashion, into a dynamic realm by transforming them into animated assets as well.

Initially, we crafted a musical composition imbued with the essence of Geta's philosophy. A vibrant and contemporary piece, pulsating with joyful energy, expertly co-created with Moses Germann. Building upon this melodic foundation, we breathed life into the various facets of Geta's creations through animation. The understated textures forming the backdrop provided a canvas for endearing characters to shine. Each figure danced to life, narrating miniature tales that eloquently conveyed the overarching theme of exuberance to the audience, reinforcing the world of boundless joy that it represents.

At the heart of our endeavor lay a profound belief in the transformative power of an original musical composition. In a world where almost everyone has earbuds in, sounds are like hidden gems waiting to be discovered. We crafted an audio realm, inviting users to dance along with the delightful animations of these endearing creatures. This not only deepened the emotional connection but also wove a special bond that lingers long after.