Player One Multimedia (P1MM) works with rights holders and brands to create authentic, meaningful partnerships that deliver long-term value. Leveraging their expertise, innovative technologies, and creativity, P1MM offers deep knowledge across gaming, the metaverse, and blockchain, as well as the sports, music, and entertainment sectors. With a strong understanding of consumer behaviour, fan engagement, and experiences, along with a proven track record of success, P1MM ensures impactful and effective collaborations.

The task was clear: create a logo for P1 Soccer that encapsulates the excitement of “Pokémon Go for football.” Designed for young football fans, mobile gamers, and Pokémon Go users, the logo needed to resonate with a highly engaged, tech-savvy audience. Simplicity was key, ensuring it could function seamlessly as an App Store icon, within the game, and across all promotional, social media, and web content.

The design had to feel familiar—instantly recognisable as part of the football gaming world—while remaining versatile and adaptable. P1 Soccer is just the start of Player One Multimedia’s AR gaming journey, with other sports to follow. The logo needed to set the tone for an evolving brand identity that could expand into new territories while maintaining a cohesive visual language.

A few concepts were created after a few weeks of researching various industries, to identify key themes, styles and most importantly, the target audience and how they react to branding. The industries researched were:

Professional Football / Soccer Marketing

eSports

Mobile Gaming

Augmented Reality Gaming

Looking at brands who operate in these fields, a competitive benchmark was conducted focusing on branding, visual style and approach - this helped to identify strengths and weakness in their branding, and also rule out any colour palettes or font types which risks the brand looking like a 'cheap copy' of more established brands.

The goal was to create a stand alone logomark...

This concept experimented with a logomark merging both P & 1 together into a stand alone logo. This could be used as a blanket logo for the whole company, with various sub brands using this to keep each product uniform on app stores for both familiarity for consumer loyalty. The colour scheme chosen was green for football pitches, which contrasts well on a black background.

The logo concept centres on geolocation, a key feature of the brand. By stylising the geolocation marker as the body of the “P” and incorporating a corner flag as the “1,” the design blends football and geolocation elements. The result is a strong, balanced logomark with vibrant colours that contrast well, making it bold and eye-catching on app stores.

The client preferred option one, but felt that shareholder sentiment was that the 1 should be after P, as well as the colours pink and purple being used as this was the vision they had originally for the brand and wanted to revisit this

The below is a result of the dropped second concept, however personally I loved this one and decided to put together a showcase exploring what could have been.