House of ITO — Crafting

House of ITO — Crafting a Premium Brand with a Distinct Identity.

House of ITO is a premium whisky brand built around sophistication, character, and refined craftsmanship.

For this project, I developed the complete brand identity from the ground up, starting with a distinctive logo and extending it into a comprehensive brand guideline system.

The visual direction was created to feel premium, sophisticated, timeless, and confident, balancing traditional whisky cues with a contemporary brand aesthetic.

From the logo and typography to the colour palette and visual language, every element was designed to create a cohesive identity that could stand out across both digital and physical brand touchpoints.

Scope: Logo Design • Brand Identity • Visual System • Typography • Colour Palette • Brand Guidelines