During the pandemic, companies increasingly turned to TikTok for advertising, leveraging its unique features to connect with their locked-down customers.

From this, TikTok wanted to showcase the success of these campaigns, highlighting special integrations and interactions as case studies to inspire future advertisers.

I created three engaging videos for TikTok that struck the perfect balance between being fresh, contemporary, and professional.

Given TikTok's portrait-oriented platform, framing and emphasizing vertical screens were key to the design. This approach formed the foundation for much of the motion and layout. Talking heads were also featured, seamlessly integrated into portrait frames to ensure a cohesive look across all elements.

To make the videos more dynamic, I incorporated sleek graphic elements and transitions, which added energy while maintaining a polished, professional feel.

Despite tight deadlines, all three videos were designed and produced within a few weeks, with animation completed in just a few days for each. I'm particularly proud of how well the graphic and video elements blended together to create visually compelling and cohesive content.

If you're looking for creative and impactful motion design, feel free to get in touch!