Good Design Awards Instagram Campaign
Julia Cubbedge
Utilising inclusive design and cutting-edge automated tailoring technology, @soie_lingerie_au is tailored to each individual’s natural body – crafted from eco-friendly fabrics.
Traditional mass production methods fail to cater to the diverse needs of Australian women – resulting in overproduction, landfill waste and limited sizing. Through extensive research of hundreds of women in Australia – Soie Lingerie launched sustainable, well-fitting undergarments for all body types, earning them a 2023 Good Design award.
Customers can order made-to-wear lingerie via the website, selecting their preferred style, fabric and simple measurements. Their automated tailoring technology ensures a perfect fit, reducing waste while promoting inclusivity in the fashion industry.
Congratulations! Visit the Good Design Australia website to explore more of this year’s winners in the Good Design Index.
