Good Design Awards Instagram Campaign

Julia Cubbedge

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Utilising inclusive design and cutting-edge automated tailoring technology, @soie_lingerie_au is tailored to each individual’s natural body – crafted from eco-friendly fabrics. ⁠
Traditional mass production methods fail to cater to the diverse needs of Australian women – resulting in overproduction, landfill waste and limited sizing. Through extensive research of hundreds of women in Australia – Soie Lingerie launched sustainable, well-fitting undergarments for all body types, earning them a 2023 Good Design award.⁠
Customers can order made-to-wear lingerie via the website, selecting their preferred style, fabric and simple measurements. Their automated tailoring technology ensures a perfect fit, reducing waste while promoting inclusivity in the fashion industry. ⁠
Congratulations! Visit the Good Design Australia website to explore more of this year’s winners in the Good Design Index.⁠
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Posted Feb 20, 2024

Good Design Australia sought after an instagram campaign to highlight their well-deserved 2023 Good Design winners.

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Social Media Manager

Social Media Strategist

Social Content Designer

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Google Docs

Later

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