Gmonad Website, Comic Launch Site and Mascot Identity
Challenge & Scope
Gmonad is the official community token of Monad, powered by the community's energy. It has no promises and no roadmap, just culture, good vibes and shared spirit. The site had to carry that attitude, tell the token's story and let people swap the token without leaving the page.
I designed and built the launch site as a comic strip, and built the token swap right into it. The Gmonad character carries the story from the first comic panel all the way to the swap.
Approach & Implementation
Start from the mascot. The Gmonad character is the brand. It stands next to a chunky wordmark, wears the coin, and shows up in four poses across the site, from arms crossed to running.
Four colours, two typefaces. Lilac, plum, deep plum and yellow, with Kelpo for display and Quicksand for text. The same colours carry through patterns made from the wordmark, the sunburst rays and the coin.
One line of lore. "No promises. No roadmap. Just culture." sits beside "Fueled by memes", and the Chronicles section shows six comic panels and the tokenomics card.
A swap that lives in the page. Visitors trade the token inside the site itself, on desktop and on a phone.
Results
A launch site that tells the token's story as a comic
A token swap built into the page
One mascot, four colours and two typefaces across the site and the brand kit
Brand applied to stationery, a tee, a lanyard, a notebook, a hoodie, a phone case and a keyring