Quiet late nights are when my best ideas surface. Lately, I’...

Quiet late nights are when my best ideas surface. Lately, I’m not much of a night person, but when the drive hits, I take a 30-minute sprint to capture the base of an idea before it fades.

I’m currently building a brand foundation for my brother’s new carpentry workshop. He recently retired from sports to follow a family legacy of working with massive wood. Seeing his "burning interest" reminded me that passion needs a system to scale.

Even for family, my process is methodical:

Research the background.

Moodboard the direction.

Sketch to form the soul of the mark.

I’m creating a logo and visual system as a surprise so he can deliver his wooden masterpieces with confidence. Stay tuned for the finish.