App Landing Page
Casandra Port
Creating a space where locals and farmers can connect. This is a project of an app brand design and the development of a marketing landing page in webflow.
Deliverables: • Marketing Landing Page • Webflow Development • Branding • App Design
Understanding the User
The first step was getting to know who we were designing the brand and marketing landing page for. This included rounds of interviews with stakeholders and customers to narrow down a few personas.
Building the Brand
Considering aspects such as sustainability, community support, and freshness. I built the brand essence around colors inspired by the produce.
Interactive Elements
Based around community - I wanted the landing page viewer to feel involved with each element, inviting them to interact with the page by including micro-interactions throughout.
