Dolce is a cafe built around sustainability, comfort, and community. They needed a brand identity and website that felt relaxed and inviting across both digital and physical touchpoints, while keeping the product front and centre.
Simple but playful
Typography and graphic elements were pared back but expressive. Modern without chasing trends that date quickly.
Product-led design
The visual system was built to keep the baked goods front and centre. That thinking carried through the Framer site build and into printed applications. Every design decision served the product rather than the other way around.
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Posted Jan 21, 2025
Brand identity and Framer site build for Dolce, an independant cafe and consumer brand. Full brand system development alongside a custom Framer website build.