CAFO.org serves as a critical platform for advocacy, resources, and education in the orphan care space. To support its mission, the website needed significant improvements in performance, SEO, and overall user experience.

As part of an agency team, I played a key role in building and optimizing CAFO’s new website, ensuring it was fast, search-friendly, and engaging for users.

• Website Development & Optimization – Helped build CAFO’s new website on WordPress, ensuring a modern, scalable, and user-friendly structure.

• Page Speed Enhancements – Implemented performance optimizations, including caching, image compression, and code minification, significantly improving load times.

• SEO & Content Strategy – Optimized key pages for search rankings, including the Orphan Care Stats page (Foster Care Statistics), driving organic traffic to CAFO’s educational resources.

• Technical SEO Improvements – Applied structured data, improved site architecture, and enhanced metadata to strengthen search visibility.

• Mobile & Accessibility Upgrades – Ensured the site was fully responsive and met accessibility best practices for a diverse global audience.

The website’s performance saw significant improvements, with faster load times creating a smoother and more engaging user experience. These enhancements helped reduce bounce rates and improve accessibility, ensuring visitors could quickly find the resources they needed.

SEO efforts led to higher search rankings, particularly for the Orphan Care Statistics page, driving increased organic traffic to CAFO’s educational content. With a stronger technical foundation and a scalable design, the new site positioned CAFO for long-term growth, allowing it to better serve its mission and reach a wider audience.