Lead strategist for QVEEN Studio across TikTok and Instagram. I drive organic growth by blending high-fidelity 3D visuals with Qveen Herby’s iconic "luxe-meets-indie" aesthetic. Responsible for the full content lifecycle from trend-focused reels to community management. I ensure the brand voice remains empowering and authentic. Using tools like Metricool, I optimize campaigns for cult-favorite drops like the Dragon Lash mascara and matte lip kits. My focus is on scaling brand authority and fostering a high-engagement "Qveendom" through data-backed storytelling.