With high end brands emerging with excellent quality products everyday we see immense competitiveness in the market. This has definitely caused stress to develop in the financial sectors as capital generation becomes tough. Not only for the sellers but it is stressful for the customers too because of the items being costly but at the same time a need. In this era where items that once indicated luxury have become important to smoothly carry out our daily activities we see an extraordinary platform, an app and website named NYKAA,which is rapidly gaining success and building a strong and faithful audience.