The logo concept is anchored in the universal symbol of the torch, representing hope, courage, and guidance. By integrating human elements such as the hand and flame, the mark conveys not only liberty as an ideal but also the human action required to protect and sustain it. Complementing typography choices—Montserrat Black Italic for energy and momentum, paired with Cormorant Garamond for elegance and timelessness—reflect both activism and heritage.