Sundel | Eatery Brand Identity

Sundel is a modern eatery brand inspired by the warmth of sunrise and the joy of fresh beginnings. I crafted a complete brand identity rooted in positivity, community, and wholesome experiences—from strategy and storytelling to logo design, typography, color palette, and visual language. The identity system captures Sundel’s essence through vibrant visuals, soft curves, and warm hues—designed to invite, uplift, and connect with customers across every touchpoint.