Moonlight is a dating app designed to connect people based on compatibility and shared interests. It helps you find a match who truly aligns with you, offering a fun and engaging way to meet new people and potentially find “the one” 😜.

The Moonlight app is designed to stand out as a strong competitor among popular dating apps. Our aim is to develop a platform with an exceptional user experience and a sophisticated matching algorithm, helping users find highly compatible partners. The goal is to deliver a seamless interface and user experience, giving Moonlight a competitive advantage in the market.

As the sole product designer for this project, I collaborated closely with the engineering team to ensure that my designs were feasible and that the features were implementable in code.

The data I gathered from user research, including surveys, one-on-one interviews, and video calls, revealed that 92% of participants were enthusiastic about the earning feature. However, some expressed concerns that it might be distracting or introduce bias. One particularly intriguing feature that the client was keen to implement is the Gifting Feature, allowing users to earn money through gifts from other users. Recognizing its potential, I decided to delve deeper into researching how this feature could resonate with our target audience and gather insights on its potential impact.

Understanding users needs and behavior helped in creating a better wireframe and suitable flow for our users to take in other to achieve there goal on the app.

In pursuit of simplicity and usability for the user, we went through multiple iterations. The most impactful tests were the app demo we conduct with friends who are already active users on other dating apps.