10xer Club: Brand and Website Design

10xer Club — A high-impact marketing course designed to provide industry-specific skills in a fraction of the time of a traditional MBA. Taught and mentored by industry leaders, the course aims to equip busy professionals with the tools to excel in real-world marketing.

The 10xer Club team wanted a brand identity that would stand out in a crowded digital landscape, especially on LinkedIn, to capture the attention of busy, ambitious marketers. The goal was to create a brand experience that would embody the sense of FOMO—that desire to be part of something impactful and urgent. The identity needed to be aspirational but approachable, and dramatic enough to make someone scrolling LinkedIn stop in their tracks. Above all, the client prioritized sparking curiosity and interest before pushing for conversions.

After an in-depth discovery process, we developed the concept "Momentum of Mastery" to bring the brand's values and purpose to life. This concept reflects 10xer Club’s unique blend of expertise, real-world application, and acceleration—providing students with momentum to master their craft, step by step, under the guidance of industry experts.

Momentum of Mastery conveys both movement and growth, emphasizing that 10xer Club doesn’t simply teach theory; it transforms students into actionable experts. This concept positions 10xer Club as more than just a course—it’s a powerful catalyst for career progression.

Dynamic, Layered Imagery: We created visual elements that evoke movement and progress, such as layered images and angled shapes that subtly suggest forward momentum. This dynamic visual style signals to viewers that 10xer Club is constantly advancing and evolving, encouraging them to keep up.

Bold Contrasts and Textures: The color palette was carefully chosen to be both professional and visually arresting, with deep teal, energizing turquoise, and warm yellow accents. These contrasts reinforce a sense of urgency and vibrancy without being overwhelming.