Bose

PROJECT TYPE: Product customizer with Augmented Reality (AR) component

ROLE: Creative Lead

Led a UX and UI team (2 UX designers, UI designer, 3D modeler). Contributed hands-on to: concept development, prototyping, visual design

CHALLENGES

Work with technology which is still new and evolving, make sure that the design is ADA compliant and deliver within a very tight deadline.

TOP TASKS

create a proof of concept to help visualize the concept (and win the project)

create the actual (ADA compliant) configurator tool for the client's star product

create the Product Detail page and product modules throughout the website (secondary scope)

create email designs

The client’s desire was for the tool to stand out when compared to other product configurators, which are linear and use a "common" colour swatches tray metaphor (e.g. Nike). The tool features an Augmented Reality (AR) Try On experience — web based component built around the headphones 3D model.