Bose
Vlad Oancea
PROJECT TYPE: Product customizer with Augmented Reality (AR) component
ROLE: Creative Lead
Led a UX and UI team (2 UX designers, UI designer, 3D modeler). Contributed hands-on to: concept development, prototyping, visual design
CHALLENGES
Work with technology which is still new and evolving, make sure that the design is ADA compliant and deliver within a very tight deadline.
TOP TASKS
create a proof of concept to help visualize the concept (and win the project)
create the actual (ADA compliant) configurator tool for the client's star product
create the Product Detail page and product modules throughout the website (secondary scope)
create email designs
The client ’s desire was for the tool to stand out when compared to other product configurators, which are linear and use a "common" colour swatches tray metaphor (e.g. Nike). The tool features an Augmented Reality (AR) Try On experience — web based component built around the headphones 3D model.
Concept sketch
"Blocked" User Journey
Mobile - design exploration
Desktop - design exploration
Desktop - design exploration
Desktop - Product Details Page exploration
Functional specifications draft
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Posted Sep 18, 2023
Product customizer for Bose's star product, their noise canceling headphones, with an AR driven virtual try-on feature.
Softcard
Tiffany & Co.
