London Heart, Cape Town Spirit

With the design direction, it’s Cape Town meets London. A coastal feel with a modern city twist.

Inspired by the South African Cape Town coastline, teamed with the original bright neon orange of the J&K brand, the brand’s colour palette is bold yet beachy.

For the brand pattern, the South African influence had to be shown as the owner is from Cape Town. The pattern made is inspired by South African shweshwe fabrics - they’re used throughout the product range at Jo & Kesi in Leytonstone, London.