Chloesha started creating hand-cast concrete pots and painting them in her spare time to de-stress after her 9-5 Digital Designer job. It quickly evolved into an Etsy store, and next built the e-commerce website herself, utilizing her digital design skills.
The main concept was to keep things light and airy whilst being bold with typeface and pops of brand colours throughout the site. Transitions and animations were kept minimal so they didn't distract from the content.
Landing page - splashes of brand colours, clear heading of what they sell and a spotlight of the product range on offer
Synced up Instagram to show recent activity and content plus a clear Call To Action to follow their social media
Final Website Design...
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Posted Jun 12, 2023
Chloesha Ellen Designs handcraft colourful concrete home accessories that embrace and celebrate the perfectly imperfect textures found in the products.