Chloesha started creating hand-cast concrete pots and painting them in her spare time to de-stress after her 9-5 Digital Designer job. It quickly evolved into an Etsy store, and next built the e-commerce website herself, utilizing her digital design skills.

The main concept was to keep things light and airy whilst being bold with typeface and pops of brand colours throughout the site. Transitions and animations were kept minimal so they didn't distract from the content.