Branding - Circle K PRO
Cian McGuinness
BACKGROUND
In 2019 Circle K launched brand 2.0 to bring consistency and cohesion to the global brand. Following this, I was tasked with re-branding their business-to-business fuel offering.
The goal was to bring a sense of warmth and professionalism to Circle K PRO, encouraging trust and humility when communicating with fleet managers. This is linked with the mother brand's sense of connection, warmth, and community.
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Posted Sep 20, 2023
In 2019, Circle K launched Brand 2.0 for global consistency. I then rebranded Circle K PRO, aiming for warmth and professionalism, aligning with the main brand'
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Circle K
