Branding - Circle K PRO

In 2019 Circle K launched brand 2.0 to bring consistency and cohesion to the global brand. Following this, I was tasked with re-branding their business-to-business fuel offering.

The goal was to bring a sense of warmth and professionalism to Circle K PRO, encouraging trust and humility when communicating with fleet managers. This is linked with the mother brand's sense of connection, warmth, and community.