Textkiller, designed as a companion to Robokiller for tackling spam texts among younger users, needed a rebrand to stay relevant in an evolving market. We set out to create a fresh visual identity that would resonate with modern demographics while seamlessly integrating with Robokiller and the broader telecommunications app portfolio. This redesign focused on a new brand identity, color palette, and visual style, establishing Textkiller as a distinctive and engaging solution in the spam text market.

The main challenge in the rebranding of Textkiller was ensuring that the new visual identity would resonate with younger users while maintaining alignment with the established Robokiller brand and the broader telecommunications app portfolio. The need for a fresh, engaging design required balancing modern aesthetics with the functionality of the app, ensuring that the rebrand effectively communicated its core value of tackling spam texts without alienating existing users or disrupting the product’s integration with Robokiller.

The rebranding of Textkiller successfully met these challenges by establishing a unique, modern visual identity that appealed to its target demographic of younger users. The updated design ensured seamless integration with Robokiller and the larger app ecosystem, maintaining brand consistency across the portfolio. Through the development of a flexible, user-centric design system, we improved user experience, resulting in stronger engagement and a clearer positioning of Textkiller as a standout solution in the spam text market.

The rebranding of Textkiller successfully established a distinct visual identity that resonated with younger users while seamlessly integrating with Robokiller and the broader app portfolio. Through a modern, flexible design system, we enhanced user experience across all touchpoints, ensuring consistency and engagement. The redesign positioned Textkiller as a unique and appealing solution in the spam text market, fostering stronger connections with its target audience.

View full case study: https://antonija.design/work/textkiller