In collaboration with the Goodnotes brand team, I played a key role in the implementation of the new Goodnotes brand, ensuring consistency across multiple platforms. I created visually engaging marketing materials for the App Store, social media, presentations, and events to help elevate the brand’s presence. I also designed sleek, user-friendly landing pages.

The main challenge was ensuring brand consistency across multiple platforms while creating visually captivating and effective marketing materials. Additionally, designing landing pages with clear, engaging content and seamless user experiences required balancing aesthetics with conversion goals.

The project successfully reinforced Goodnotes' brand identity across various platforms and campaigns, including the App Store, social media, and affiliate programs. The landing pages, including those for the B2B services and the collaboration with The Diary Of A CEO, were optimized for conversions, effectively driving user engagement and highlighting Goodnotes’ innovative features.

The landing page designed for The Diary of a CEO x Goodnotes collaboration highlighted Steven Bartlett’s testimonial and offered extended trial options, providing a seamless, engaging experience that encouraged user sign-ups.

The affiliate program landing page was designed with a simple, modern layout and clear messaging, making it easy for users, influencers, and brands to join the program and drive conversions.

App Store Assets and Screenshots: I was responsible for designing App Store assets and screenshots that effectively showcased Goodnotes' key features, tailoring the visuals to resonate with diverse global audiences. This required creating 15 different language variations of the assets, ensuring each screenshot was culturally relevant and language-specific. I collaborated with the localization team to adapt the copy and design elements, maintaining consistency with the brand while optimizing for the unique needs of each market, thus driving higher engagement across global app store listings.

The project successfully reinforced Goodnotes' brand identity across various platforms through strategically designed marketing materials, landing pages, and App Store assets. By focusing on user-centered design, conversion optimization, and global accessibility, the project helped drive engagement and conversions, effectively showcasing Goodnotes' innovative features. The cohesive approach ensured the brand's message resonated with diverse audiences, strengthening its position as a leader in the productivity and AI-driven handwriting space.

View full case study: https://antonija.design/work/goodnotes