I meet the Founder of Worth Marketing Management, needing their social media help. Their brand is an event management-based company focused on Natural CPG brands & Brand Ambassadors.

I help scale their social media from the beginning. I helped rebrand their image and improved/adjusted their business more modernly. They needed to rebrand, as their socials were a bit outdated, but that is where I came in and help them shine again in the Natural CPG industry. I help transform their business goals into social media goals and what I can do to help their business in social.

I help manage their 2 main platforms on social media. Facebook & Instagram are the platforms that I help them with their business goals. I help define their business goals and transform those into social media goals. For example, for them, it is creating brand awareness in their business and to generate more leads. This includes communicating with their audience, which are brand owners and brand ambassadors looking for work.

I help develop a strategy that is right for them. Digging deep into what type of content they should be publishing, who they should be talking to, social media auditing, and staying up to date with their analytics

I started from the beginning. Where they left off, the problem was that they stopped posting a couple of years ago. Much of their stuff was outdated, and they did not have the time or knowledge to get back into social. This is where I come in and help them modernize/humanize their brand more on social media. The thing with branding that I love is that each brand is personalized. I have to determine this brand's personality—its tone, colors, nature, etc. Brands are like people, and I help them understand that.

Other than creating visual graphics on Canva, I create video content for them. I help take pictures at events and create/edit short-form video content for their social media platforms, so their audience can engage more. Short-form video content creation is the way now in the digital world. The thing is, a lot of businesses don't have the time. So I come in and help them with that.