Kiss & Kry: Digital and Physical Launch Experience
Kali Nigam
Kiss & Kry needed a complete launch presence, not a collection of disconnected assets.
One Roll Studios connected strategy, campaign, ecommerce, physical retail and vendor production into one customer journey.
CAMPAIGN SYSTEM
The creative system pairs an emotional first-world promise with a memorable baby-reaction device. The same warm, practical voice carries from campaign content into the storefront and retail environment.
DIGITAL STOREFRONT
At kissandkry.com, visitors can move from story to hampers, garments, fabric information, gift guidance and human help. The commerce layer was built and transferred through Shopify.
PHYSICAL LAUNCH
The exhibition journey was designed around five actions: spot, stop, touch, choose and continue. Signage, product information, packaging and assistance paths were designed as parts of that journey.
PRODUCTION HANDOFF
Selected assets were translated into measured, vendor-ready artwork with print files, visual proofs, bleed controls and production notes.
THE RESULT
One connected launch ecosystem across strategy, campaign, storefront, retail, packaging and production.
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Posted Aug 5, 2026
Connected strategy, campaign, ecommerce, exhibition retail and production into one launch experience for Kiss & Kry.
