Academia Ajedrez 360° — Membership learning platform

Academia 360 offered online chess classes through live sessions and recorded content, but the entire operation relied on manual processes. Every class required sharing links, sending recordings through WhatsApp and managing student access individually. As the community grew, this model became increasingly difficult to sustain.

The business needed a platform to manage memberships, live classes and recorded content from a single place — removing repetitive tasks so it could scale without increasing its operational workload. Students needed a simpler experience, with centralized access to their classes, recordings and activity calendar.

I designed and developed the platform end-to-end, together with Equipo Latina, defining both its functional architecture and user experience:

Product strategy and platform architecture

UX/UI design

WordPress development and membership system

Content automation and platform integrations

Learning experience optimization

A private, membership-based platform where each student accesses content according to their subscription plan:

Subscription-based access control

Live class calendar connected to Zoom

Automatic publishing of recordings from Vimeo

Private student dashboard

Multiple class plans

Integrated payment management

The platform was designed around automation and scalability. Recordings are added to the site automatically after each class, access is managed according to each student's active membership, and content is organized into a clear learning journey — without changing the client's existing teaching model.

A completely manual operation became a centralized, automated system. The client reduced the operational workload of managing students and content, and students gained a more organized, accessible and consistent learning experience. More than a website, a service dependent on manual processes became a digital product designed to scale.

The greatest impact often doesn't come from adding features, but from designing systems that remove operational friction.

Stack: WordPress · Membership system · Vimeo · Zoom · Content automation · Payment gateway · Private user dashboard