Marketing Plan

Consulted a business to improve their marketing and sales, to increase sales and brand awareness ●Developed a comprehensive marketing plan to improve their website optimization, social media, email campaign, company’s positioning, and sales which resulted in more sales, better customer journey, and brand image ●Proposed innovative strategies to improve website optimization by amending the website’s speed, persuasiveness, responsiveness, and call to action to capture more leads and enhance the website’s navigation by at least 30% ●Increased user engagement by a minimum of 50% through demonstrating an ideal social media platform tailored to their business and suggested specific hashtags, theme color, automation tools, posting and copywriting strategies ●Analyzed their email marketing campaign and detected errors, and suggested a plan for post-purchase email, email automation tools such as Mailchimp and Get Response, capture leads on the website and social media to increase sales and acquire more qualified customers