Optimal Performance Enhancement for Good Glamm Group

Objective: To improve campaign performance and ROI across Meta and Google ad accounts, managing a combined monthly spend of over ₹1CR.

Conducted in-depth performance analysis using advanced techniques such as cohort analysis and funnel analysis to identify areas of improvement.

Implemented innovative strategies to enhance ad relevancy and audience targeting, optimizing campaigns for better engagement and conversions.

Utilized automation tools and advanced Excel functions to streamline reporting processes, saving time and improving overall efficiency.

Developed comprehensive dashboards on Looker and Google Sheets, providing stakeholders with real-time insights into campaign performance and ROI.