Comprehensive Campaign Management:
Strategized, executed, and refined Meta advertising campaigns, ensuring maximum reach and engagement.
Implemented tailored strategies to optimize campaign performance and achieve set objectives.
Pixel and Conversion Tracking Expertise:
Deployed advanced tracking pixels and Conversion API to accurately measure campaign performance and attribute conversions.
Utilized analytics tools to gather actionable insights, informing future marketing strategies.
Ad Optimization Excellence:
Led efforts to scale account by 7X within one year, while simultaneously boosting ROI by an impressive 54%.
Conducted thorough analysis of funnel and campaign performance metrics, identifying key optimization opportunities.
A/B Testing Proficiency:
Designed and executed A/B tests across various parameters including creatives, communication, and targeting.
Leveraged results to refine and optimize campaign strategies, ensuring maximum effectiveness and ROI.