Matchá! | Brand Identity
Rafaela Giani
Matchá! - The energy that hugs you 🍵
Matchá! is the drink that gives you a boost without the rush. Inspired by Japanese tradition, the brand brings matcha in a light and fun way, with Coalinha as its mascot, symbolizing the perfect balance of vitality and calm. With soft colors and a relaxed vibe, Matchá! is for those who seek more energy, no rush, and lots of flavor.
Color palette and typography
Packing
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Posted Feb 9, 2025
Matchá! is an energizing and balanced drink, bringing the power of matcha with a fun twist, a charismatic mascot, and an overall well-being experience.
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