mamico — kids store (zoning and customer experience)
Anta Petrenco
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Mamico
Spatial concept, zoning,
graphic system
and customer experience
Mamico is a large-scale children’s retail space spanning 1,700 m², designed as a comprehensive environment for future and young parents. The project encompassed the full development of the store — from spatial zoning and customer flow to wall graphics, immersive areas and experiential elements.
Conceived as more than a traditional retail space, Mamico integrates product, service and emotion into a unified experience. The layout includes dedicated zones for different stages of early childhood, as well as carefully designed room-like settings that recreate real-life nursery and home environments. These allow visitors to better imagine, test and select products in context.
A key feature of the project is an in-store play area, designed to engage children while creating a comfortable and relaxed atmosphere for parents. Graphic elements across the space reinforce navigation while adding a playful yet cohesive visual language.
The result is a multifunctional environment that combines thoughtful design, curated product selection and professional guidance — offering visitors not only a place to shop, but a space to explore, learn and connect with the experience of early parenthood.
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Posted Sep 7, 2026
Mamico is a large-scale children’s retail space spanning 1,700 m², designed as a comprehensive environment for future and young parents. The project encompassed the full development of the store — from spatial zoning and customer flow to wall graphics, immersive areas and experiential elements. Conceived as more than a traditional retail space, Mamico integrates product, service and emotion into a unified experience. The layout includes dedicated zones for different stages of early childhood, as well as carefully designed room-like settings that recreate real-life nursery and home environments. These allow visitors to better imagine, test and select products in context.
