Grand Cata debuted as a neighborhood spot in DC, offering a curated selection of Latin American wines. Over time, it branched out to food markets and evolved into a Latin delicatessen, featuring a wider assortment of gourmet foods and beverages. This growth caught the attention of wine enthusiasts and experts, leading to Grand Cata being named one of the '10 Best Wine Shops Nationwide' by VinePair. The recognition sparked a deeper examination of the brand's identity, resulting in a refreshed visual and conceptual approach.

Capturing the rich diversity of Latin America —a vibrant mosaic of flavors, colors, and cultures— was a huge challenge. We developed a modular system inspired by the geometric patterns of iconic vineyard landscapes and the traditional artistry of Mesoamerican and Andean cultures. These designs can be traced from ancient wonders like Chichén Itzá and Machu Picchu to the woven masterpieces of the Andes, all the way to Argentina.

From snowy volcanic peaks and majestic deserts to the largest jungle on Earth and the Caribbean, a striking color palette conveys the exuberance of one of the world’s most biodiverse regions. Meanwhile, a Deco quirk in the brandmark echoes the wine culture and hedonism of the Roaring Twenties, reflecting a brand with a mestizo character, bold and contemporary, while honoring the ancient civilizations that shape our heritage.