We had the chance to create the brand identity for Councile, an AI consultancy positioned at the very top of the market. The goal wasn’t simply to design a logo or color palette, but to craft a presence that communicates authority, exclusivity, and vision from the very first glance.

How do you brand an AI consultancy that advises industry leaders on high-stakes, transformative decisions? The identity needed to feel elite, trustworthy, and modern - without slipping into the clichés of “futuristic tech.”

We anchored the brand in dark metallic tones, paired with a striking tech orange accent to signal innovation and precision. A Grotesk type system added a sense of sharpness and clarity, reflecting Councile’s analytical and uncompromising approach.

A complete visual identity that balances exclusivity with accessibility: a mark and system that feel premium but remain adaptable across decks, digital touchpoints, and consultancy materials.

A brand that not only reflects Councile’s elite positioning but strengthens it - creating the kind of aura that commands attention and instills trust before a single conversation takes place.

Get your world-class branding done in just 1-2 weeks time 🕹️