Website for a Digital Wellness Experience by Pavlo HorbachovWebsite for a Digital Wellness Experience by Pavlo Horbachov

Website for a Digital Wellness Experience

Pavlo Horbachov

Pavlo Horbachov

Concept for an adaptogenic supplements brand designed to create a sense of calm, softness, and mental clarity through a cinematic digital experience.
The idea behind Unwind was to make wellness feel immersive and emotional - not just as a product, but as an atmosphere that visually communicates the feeling of slowing down, relaxing the mind, and reconnecting with yourself.Visually, the concept combines a clean, minimal UI with dreamy nature-inspired environments - representing the balance between modern wellness and emotional calmness. Soft lighting, organic textures, and cinematic compositions were used to create a magical and almost meditative atmosphere
Process & Tools
This concept was created using a mix of AI tools and traditional design workflows:
Concept & idea - explored with ChatGPT (product positioning, structure, text content)

Background & visuals - generated in Figma Weave to create a cinematic environment

Image → video - animated in Magnific to bring subtle motion and depth

UI design - created in Figma (layout, components, and system)

Motion - refined in Jitter (timing, transitions, subtle interactions)

Mockups - generated in ChatGPT using prompt-based control

Bentogrid - assisted with ChatGPT + Figma
Approach
The goal was to explore how AI tools can help shape not only visuals, but also mood, storytelling, and creative direction - while still maintaining intentional control over the final design. The process focused on building an emotional experience around the product and translating the feeling of calmness into a digital space
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Posted Jun 4, 2026

Created a cinematic digital experience for an adaptogenic supplements brand