A Tik Tok and YT Shorts Script

Kiara Dutchin

SEO Specialist
Content Writer
Copywriter
Google Drive
[Tik Tok and YT Shorts Script: 3 Common Mistakes Most Small Business Owners Make]
*Subtitles on screen as creator is talking throughout the video*
Title on screen: Avoid These Small Business Mistakes 🚨
“Here are three common mistakes that many small business owners unknowingly make. The last one is very important so let's jump right in."
Mistake 1: Ignoring the Power of Branding (Pop up on screen)
Creator: "First, ignoring the power of branding. Your brand is more than just a logo; it's the identity of your business. Think of the golden arches for McDonalds or the Nike check. You want your customers to be able to recognize AND remember your business. Take the time to define your brand's values, and visual identity. 
Mistake 2: Neglecting your Social Media (Pop up on screen)
Creator: "Mistake number two, neglecting your social media presence. In today's world, business owners should know that being active on different platforms is crucial. People cannot buy your product or use your services if they don’t know you exist! Do not underestimate the power of a well-designed website, and engaging social media profiles. You NEED the digital world to reach a wider audience and stay relevant."
Mistake 3: Forgetting Financial Planning (Pop up on screen)
Creator: "And probably the most common mistake is forgetting financial planning. It's easy to get caught up in the excitement of starting a business, but without taking the proper steps, your dreams can quickly take a turn for the worst. Make sure you are tracking and writing down your cash flow, budgeting, inventory, expenses, etc.. Start your business off on the right foot by avoiding overspending, and debt accumulation.
Closing Statement
Creator: "Keep these three common mistakes in mind and it will help increase your chances of having a successful business.”
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