Implementing a High-Performance Carousel with SAP Commerce Cloud
Ahmad Hassan
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Posted Nov 14, 2024
Built a real-time product carousel for Red Bull Shop using SAP Commerce Cloud, Flink & Elasticsearch to boost sales and engagement
Implemented a real-time product carousel for Red Bull Shop, powered by SAP Commerce Cloud (C/4Hana).
The carousel dynamically showcased products using an influence matrix, driving user-centric recommendations across 100+ countries.
How I solved it:
Designed a real-time ranking engine with Apache Flink, Java 8/11, Elasticsearch & ReactJS.
Processed clickstream data in 24-hour & 7-day sliding windows, updated every 5 minutes.
Calculated conversion & revenue metrics, applied score normalization + coefficients for smarter rankings.
Delivered real-time updates through Elasticsearch for seamless customer experience.
Impact:
The adaptive ranking engine boosted conversions & sales by promoting the right products at the right time, significantly improving carousel performance and overall customer engagement.