Fellow Coffee

Fellow sought a website redesign to improve navigation and product page usability, addressing user pain points while fully embracing their brand refresh. Working closely with Lead Creative Director Rachel Cutler, I developed and refined page layouts and a streamlined navigation system. Each design phase ensured a seamless alignment with Fellow’s updated brand guidelines, contributing to a cohesive and refreshed brand presence. This collaborative approach allowed us to deliver a more intuitive and visually compelling experience for Fellow's users.