As the lead designer and developer for Fay's marketing website, I have driven the platform's transformation over the past year and a half. Our efforts have expanded it into a comprehensive resource where users can explore thousands of dietitians and find a match tailored to their needs and insurance coverage. Key features include an advanced search and filtering system, detailed individual dietitian pages with mapped locations, and a specialty matching quiz to help users identify the best fit. These enhancements have elevated Fay’s online presence, making it easier for users to navigate their options and connect with the right provider for them.