Illustration for compare credit

Lulu

Lulu Imanda

This illustration was designed for CompareCredit.com social media campaign, focusing on New Year's resolutions and the journey toward financial and personal growth. The color palette aligns with the brand’s guidelines, while skin tones were thoughtfully chosen to feel inclusive and natural.
The concept centers on a man reflecting on his New Year’s resolutions as he writes them in his notebook. The notebook is depicted prominently, symbolizing the importance of putting goals into words. Surrounding him are familiar, everyday objects like a calendar, a noticeboard, a clock, and plants, creating a cozy and relatable home-office vibe.
Above him, a dreamlike scene represents his aspirations for the year. Four areas of focus come to life: personal goals like getting fit, reading more, and building healthy habits, alongside financial goals as a centerpiece. These visuals highlight the balance between dreaming big and staying practical, with the financial resolution tied to a tangible 90-day milestone.
This illustration captures the relatable moment of sitting down at the start of the year, reflecting on what truly matters, and turning those thoughts into actionable goals. It’s designed to inspire the audience to think about their own resolutions and take steps toward achieving them.
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Posted Jun 21, 2025

Illustrated for CompareCredit.com’s New Year campaign—capturing personal and financial goals in a cozy, inclusive scene that inspires reflection and action.