Wasooli Mobile App UI and Branding Design

I worked as a freelance designer for the Wasooli mobile app. Wasooli, which means 'receiving' in Urdu, is a mobile application available for both Android and iOS platforms. It facilitates the creation of contracts for payments, loans, rent, and more. The app enables both parties to define their terms, maintain a centralized record for documenting updates, and set reminders for payments. The app is currently under development.

Using the Product Requirements Document provided by the client, I meticulously mapped out all the requirements. Next, I developed a user journey map to outline the interactions and flow between the two primary actors (initiator and payer) within the Wasooli mobile app.

After client review and approval, these flows served as the foundation for creating the information architecture and designing the corresponding UI views.

I created the UI designs for the mobile app from the information architecture and user journey map. I used Material Design components for the designs to ensure a consistent and familiar experience for the users.

The designs were created in Figma and included the following sections:

Signup/Signin

Home, Notifications and Settings

New contract creation

Contract views for both actors

Each section had multiple iterations and was reviewed with the client.

I also created the branding for the app. I workshoped some moodboards and define the theme and feel of the brand. I then created the logo and branding mockups for the app. The branding was based on the Urdu form of Wasooli and 2 colors for both actors (initiator and payer).