The challenge for this project was to convey information in a simple format to a wide range of audiences.

The website includes various products and services to inform clients about their options. Since most of the target audience uses the web on their phones, we optimized the website for mobile devices.

Each page is optimized for search engines by following a heading structure, targeting keywords, and answering people's questions.

We share search engine-optimized articles through a blog to educate potential clients about beauty and increase traffic from search engines.

Through a 6-month SEO effort, we managed to go from ~20 daily impressions on Google to ~200.