Elevating Guest Stays with Ileverde’s Digital Concierge
Julissa Roa
🌿 Casas Sereine — Digital Concierge Brand & UX Experience
Originally designed for Ileverde’s hospitality platform, Casas Sereine evolved into a complete digital brand system — blending UX strategy, branding, and interface design to create a calm, intuitive, and elevated guest experience.
I developed the full visual identity, color palette, and design language, then translated it into responsive UI layouts and interactive prototypes. The goal was to capture the serenity of boutique hospitality while simplifying every guest interaction, from booking to check-in.
The result: a holistic digital concierge experience that feels warm, trustworthy, and distinctly serene.
Services
Brand Design • UX Design • UI Design • Product Strategy • Prototyping • Design Systems • Visual Direction
Deliverables
Brand Identity System • Color Palette • Typography Guide • Social Media Content • Wireframes • High-Fidelity UI Design • Interactive Prototype • Responsive Layouts
Tools
Figma • Visily • Canva • Photoshop • Jitter
Designing serenity — a full brand and UX experience built for modern hospitality.
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Posted Mar 11, 2025
Digital concierge that streamlined guest stays, reduced inquiries by 40%, simplified check-ins, and improved access to essential info.
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Timeline
Nov 11, 2024 - Ongoing
