Floréal – AI-Powered, Conversion-Optimized Plant Shopping

Floréal is a personal design exploration of how AI and UX/UI principles can transform the online plant shopping experience across web, mobile, and email. This project focused on crafting a visually engaging, conversion-optimized journey—from discovery to checkout to post-purchase engagement.

By blending AI-driven insights with intuitive design, I crafted a seamless shopping experience designed to reduce friction, boost trust, and drive conversions. Every touchpoint was carefully designed to be effortless, inviting, and brand-aligned.

✅ Wireframing with Visily AI → Auto-generated smart wireframes, refined for better usability. ✅ Figma AI, Variables & Components → Built a scalable design system for consistency & efficiency. ✅ User-Centric UI/UX Decisions → Ensured frictionless navigation, intuitive layouts, and trust-building AI cues.

🛍️ Smooth E-Commerce Flow – A frictionless browsing & checkout experience. 📦 Smart Order Tracking – Real-time delivery updates to enhance customer confidence. 📲 Mobile Experience – A dedicated app with personalized AI recommendations & plant care tips. 📩 Engaging Email Design – Conversion-focused newsletters designed to drive customer retention.

✨ Earthy, modern color palette inspired by nature. 🖥️ Minimal yet functional UI designed for usability & conversions. 📱 Consistent brand experience across web, mobile & email.

🌿 AI-driven recommendations personalize the shopping journey. 🔹 Data-driven design decisions optimize trust & engagement. 🔹 Scalable systems ensure efficiency & flexibility for future growth.

Need a designer who blends AI, UX, and e-commerce expertise to create high-performing digital experiences? Let’s build something amazing!

📩 Contact me: julissaroa.w@gmail.com 🌐 Connect: Instagram | LinkedIn | Behance